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ABC CALLS ON WALTERS TO KEEP OSCAR FEVER ALIVE
Friday, January 13 2006
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Although ABC's Oscars telecast -- usually the second-highest-rated show of the year after the Super Bowl -- will air four days after the February sweeps, the network still intends to get ratings mileage out of it by airing Barbara Walters' Academy Awards special on March 1, the last day of the sweeps. In a statement, Steve McPherson, president of ABC Entertainment, said, "We've been wanting to expand the celebration of the Oscars for some time, and moving Barbara's special to Wednesday as part of our strategy for the February sweep makes it the true national kick-off event for the Awards broadcast."
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