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JAMES BOND TO DRIVE A FORD?
Tuesday, October 10 2006
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The Ford Motor Company will unveil its all-new Ford Mondeo in the upcoming James Bond movie Casino Royale, as part of a product placement deal with Sony/MGM. Terms of the deal were not disclosed. Reports said that although James Bond will still drive an Aston Martin in most of the film, he'll be seen at the beginning of the film driving the Mondeo to his hotel in the Bahamas. In a statement, Martin Smith design chief for Ford of Europe, disclosed that since the car won't roll off the assembly line until the second quarter of next year, "we had to create a one-off, drivable model based around a design studio property" in Cologne, Germany, then transport it in secrecy to the Bahamas, where it was filmed, and then returned in secrecy to Cologne. Ford of Europe Vice President Stephen Odell added, "It is particularly exciting for us to have this appearance by Ford's all-new flagship model in the same film that introduces a new James Bond [Daniel Craig]."
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CRAIG ADMITS, HE'S REINVENTING BOND
Friday, August 11 2006
Daniel
Craig
has
clearly
been
stung
by
blogs
that
have
criticized
his
selection
as
the
new
James
Bond.
"If
I
went
onto
the
Internet
and
started
looking
at
what
some
people
were
saying
about
me
--
which,
sadly,
I
have
done
--
it
would
drive
me
insane,"
the
British
actor
told
Entertainment
Weekly
in
its
latest
edition
out
today
(Friday).
"They
hate
me.
They
don't
think
I'm
right
for
the
role.
It's
as
simple
as
(more)
SO, HOW WILL UNDERWEAR PLACEMENT BE PLACED?
Wednesday, August 9 2006
In
what
must
seem
to
many
like
one
of
the
oddest
product-placement
deals
for
an
action
film,
the
British
underwear
company
Sunspel,
which
uses
a
coat
of
arms
as
its
insignia,
has
announced
that
it
will
provide
Daniel
Craig's
boxer
shorts
in
the
upcoming
James
Bond
film,
Casino
Royale.
"This
is
a
major
deal
for
us
so
everyone
is
really
excited.
There's
a
lot
of
interest
in
the
film
so
we
know
there's
going
to
(more)
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