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APPLE TO SELL MOVIES ONLINE AT A LOSS
Friday, May 2 2008
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Apple will be paying Hollywood's leading film studios $16.00 for every movie that it sells online for a dollar less, the Wall Street Journal reported today (Friday), following Apple's announcement that it will begin selling new films on its iTunes store that can be downloaded on the same day they are released on DVD for $14.99. The price disparity was described as a "loss leader" -- an effort by Apple to entice consumers to buy more of its video iPods and its Apple TV, a device that beams movies from a personal computer to a TV set wirelessly. "This is a game changer," Universal Studios Home Entertainment President Craig Kornblau told the Journal. "For all the studios to offer all their movies [on the same date] as DVD, with the most influential marketing company in the digital space, is a very exciting development." (Ironically, Universal's corporate sibling, NBC, recently removed its television shows from the iTunes store.)
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NEW MOVIES COMING TO ITUNES
Thursday, May 1 2008
Apple
announced
today
that
it
has
reached
agreements
with
20th
Century
Fox,
Warner
Bros.,
Paramount,
Universal,
Sony,
Lionsgate,
and
other
studios
to
sell
movies
via
its
iTunes
online
service
on
the
same
day
that
the
studios
release
them
on
DVD.
The
company
had
previously
reached
a
similar
agreement
with
Disney.
New
titles
will
sell
for
$14.99;
catalog
titles
for
$9.99.
The
agreements,
coming
with
so
many
studios
all
at
once,
would
appear
to
thwart
threats
(more)
TWO MORE STUDIOS TO SELL NEW MOVIES ON ITUNES
Thursday, April 17 2008
Two
more
major
film
studios
are
risking
the
wrath
of
major
retailers
like
Wal-Mart
and
Best
Buy
by
making
movies
available
on
Apple's
iTunes
store
on
the
same
day
the
DVD
versions
hit
the
shelves
in
stores.
Daily
Variety
reported
today
(Thursday)
that
Fox
will
offer
Juno
online
next
Tuesday,
when
it
also
releases
the
DVD
and
Blu-ray
versions.
The
trade
publication
also
reported
that
Paramount
offered
Beowulf
for
purchase
online
shortly
after
it
hit
(more)
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