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MOVIEGOERS TURN IRON INTO GOLD Monday, May 5 2008 
Box
office
analysts
marveled
at
the
weekend
performance
of
Iron
Man
over
the
weekend
as
the
superhero
movie
starring
Robert
Downey
Jr.
hauled
in
an
estimated
$100.7
million.
The
film
earned
nearly
that
amount
--
$96.7
million
--
in
its
overseas
debut
as
well
to
bring
its
worldwide
total
to
$201
million,
including
late-night
screenings
on
Thursday.
Adding
to
the
industry-wide
celebration
was
word
that
Sony's
counterprogramming
strategy
--
pitting
the
romantic
comedy
Made
of
(more)IRON MAN IS MARVELOUS FOR MARVEL Monday, May 5 2008 
The
success
of
Iron
Man
represented
a
noteworthy
vindication
of
Marvel
Studios'
decision
to
go
it
alone
--
to
finance
the
production
of
movies
based
on
its
stable
of
superheroes
and
sell
distribution
rights
to
studios,
in
this
case
Paramount.
In
an
interview
with
Reuters,
Marvel
Studios
Chairman
David
Maisel
said,
"It's
the
perfect
way
to
start
the
new
studio,
to
blast
it
off."
Box
office
observers
noted
pointedly
that
Paramount
has
never
produced
a
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Moviegoers did not stay at home to play the latest Grand Theft Auto videogame over the weekend, as some analysts had predicted. Indeed the only grand theft evident was the one committed by Paramount/Marvel's Iron Man, which took in $98.6 million domestically over the three-day weekend, according to figures released Monday by Media by Numbers. The film averaged a stand-out $24,024 per theater. Nevertheless, it failed to meet the studio's expectations on Sunday. While it raked in $35.23 million on Friday and $37.35 million on Saturday, its Sunday receipts fell to $26.03 million. Sony's Made of Honor opened in second place with $14.8 million, while last weekend's winner, Universal's Baby Mama slipped to third with $10.07 million. While, taken on its own, the total weekend box-office take of $150.7 million seemed impressive, it paled in comparison to last year's, when Spider-Man 3 debuted over the comparable weekend with $151.1 million alone. The overall box office was down 16.92 percent from last year. Since the beginning of the year, total revenue is down 3.4 percent, while attendance is down 6.1 percent. 
