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IMAX'S BLOW-UPS BLOW UP PROFITS, TOO Thursday, January 17 2008 
Blowing
up
conventional
movies
to
the
giant
screen
generated
giant
profits
for
IMAX
last
year
as
its
net
soared
56
percent
above
2006,
the
company
said
Wednesday.
Leading
the
pack,
it
said,
were
300,
Spider-Man
3,
Harry
Potter
and
the
Order
of
Phoenix,
Transformers,
Beowulf
and
I
Am
Legend.
(more) IMAX THEATERS BEING RETROFITTED FOR DIGITAL 3-D Friday, December 7 2007 
IMAX
and
AMC
Entertainment
plan
to
convert
100
IMAX
theaters
into
digital
3-D
venues
at
a
cost
of
$50
million
for
the
projection
equipment
alone,
the
New
York
Times
reported
today
(Friday).
In
addition,
AMC
plans
to
retrofit
IMAX
auditoriums
in
33
cities
with
new
seating
and
larger
screens.
The
companies
noted
that
they
expect
to
recover
the
costs
by
charging
an
extra
$2-4
to
see
films
in
the
giant-screen,
3-D
auditoriums.
Bradley
Wechsler,
co-CEO
(more) |
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IMAX is engaged in a "construction boom" that will see the number of IMAX theaters in North America increase by nearly 80 percent by the end of next year, USA Today reported today. Many of the new venues, it indicated, will deploy digital projectors instead of the enormous machines that have been required in the past to project images from gigantic reels of 70mm film stock onto the oversized screen. Some of the movies that will be converted into the IMAX format this year include Speed Racer, Kung Fu Panda, The Dark Knight, Harry Potter and the Half-Blood Prince and the animated Monsters vs. Aliens. IMAX officials said they were also talking to sports teams about using the new digital projection systems for theatrical presentations of live sports events. Merriman Curhan Ford analyst Eric Wold told the newspaper, "The new [IMAX] theater pace will be huge over the next two years. And I predict them turning profitable in the fourth quarter and staying profitable ever after." 
