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AUTO OUTPACES HOLLYWOOD BLOCKBUSTERS
Thursday, May 8 2008
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In its first week in the stores, "Grand Theft Auto IV" took in more than $500 million, more than any movie in history has made in its first week. Opening-day sales of the game on April 29 came to $310 million, breaking the record of $300 million set by Microsoft's "Halo 3" last year. In a statement, Strauss Zelnick, chairman of Take-Two, which distributes GTA-IV, and the former president of 20th Century Fox film studio, said, "We believe these retail sales levels surpass any movie or music launch to date. This signals just how important interactive entertainment has become in entertainment writ large."
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