STRAIGHT-TO-DVD MOVIE WINDS UP AT NO. 1 IN RENTAL STORES
Thursday, July 2 2009
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Ordinarily a movie that goes straight to video is regarded as being among the dregs of a studio's output, but last week, The Code, starring Morgan Freeman and Antonio Banderas, debuted at No. 1 on Home Media magazine's rental chart without ever seeing the light of a theater screen. In second place was Disney's Confessions of a Shopaholic, followed by Warner Bros.' Inkheart, which flopped in theaters. Clint Eastwood's Gran Torino, which held the top spot a week ago, fell to No. 4 this week. On the sales chart, Confessions was at the top, according to Nielsen VideoScan First Alert, while Gran Torino slid to second place.
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