TV SHOWS COME TO THE CEREAL BOX
Thursday, January 8 2004
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In a reversal of the usual arrangement in which ads are placed inside television shows, television shows will soon be placed inside the boxes of General Mills cereals. Sony TV and the consumer foods products company announced Wednesday that episodes of the currently running The King of Queens, along with the classic series Mad About You, Barney Miller and The Donna Reed Show will soon be included in five brands of General Mills cereals. The DVDs will also include bonus footage, the companies said, without elaboration.
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