H-P AND DREAMWORKS IN UNUSUAL SWAP

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H-P AND DREAMWORKS IN UNUSUAL SWAP
Thursday, January 31 2002

In an unusual equipment-for-product-placement deal, Hewlett-Packard on Wednesday announced an agreement to provide workstations, servers, printers, networking and Linux technologies for use in DreamWorks' animated films in return for product placements in DreamWorks' movies. H-P equipment was reportedly used in the production of last year's DreamWorks hit Shrek.