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PROMOTING THE NEWS Monday, June 14 2004 
Two
television
news
personalities,
ABC's
Barbara
Walters
and
NBC's
Brian
Williams,
have
been
set
to
give
their
views
on
the
importance
of
promotion
to
the
Promax&BDA
convention
in
New
York
next
week
(June
23-25).
The
organization
includes
promotion
personnel
in
network
and
local
television,
cable
and
satellite.
"I
am
thrilled
that
Ms
Walters,
a
respected
journalist
and
producer,
wants
to
share
her
opinions
on
the
power
of
promotion
with
our
membership,"
Promax&BDA
CEO
Jim
Chabin
(more)DONALDSON BOOTED OFF ABC TALK SHOW Thursday, May 6 2004 
ABC,
which
has
bounced
veteran
newsman
Sam
Donaldson
around
for
the
past
several
years,
including
having
him
host
a
little-watched
daily
Internet
broadcast,
has
now
yanked
him
from
its
40-station
talk-show
radio
network.
"Ask
them
why
it
was
canceled;
don't
ask
me,"
Donaldson
told
the
Washington
Post.
"That's
management's
decision."
Donaldson,
who
in
recent
years
has
also
co-hosted
20/20
with
Barbara
Walters
and
This
Week
with
Cokie
Roberts,
pointed
out
that
he
is
"nowhere
near
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Saying that TV news magazine programs "are somewhat in jeopardy," Barbara Walters has deplored the contest among such programs for big "gets." In an interview with Sunday's New York Times, Walters remarked: "I'll tell you the way it's going to be: we're going to hear that a woman had a love affair with a frog. The producers are going to come to me and say: 'Barbara, this woman had a love affair with a frog. Diane Sawyer already has the woman lined up. Do you want to do the frog?' And I will say, 'O.K., but only if I can get the frog and his mother.' And they'll say: 'But the frog wants an hour. And before you do the frog, the frog is going to do Oprah. O.K.?"
