CLASSIC COMMERCIALS TO BE RESTORED AND ARCHIVED IN U.K.
Thursday, December 2 2004
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The British Film Institute is planning to include a collection of restored classic television commercials in its archives under the banner "Making Advertising History." The BFI said that the restoration is being sponsored by the British subsidiary of Coca-Cola, which will work with advertising agencies to secure rights permits. Some of the ads were originally shown in movie theaters, including the earliest one in the collection, an 1897 ad for Dewar's scotch. Others include actors and musicians who became celebrities but who were little known when they appeared in the original spots. They include Michael Caine, Julie Andrews, and the Rolling Stones.
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