GAY CHANNEL TO MAKE LOW-PROFILE DEBUT

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	GAY CHANNEL NOW SET TO LAUNCH FEB. 17 Jul 26 2004
	LOGO, Viacom's new gay channel, plans to launch on Feb. 17, with a line-up heavy (more)
	QUESTIONS RAISED ABOUT VIACOM'S PLANS FOR GAY CHANNEL Mar 29 2004
	Viacom's plans to launch a 24-hour gay cable channel has raised questions about its viability (more)
	GAY CHANNEL SHELVED Jul 8 2003
	Viacom has shelved plans to launch Outlet, a 24-hour cable channel aimed at gays, according (more)

GAY CHANNEL TO MAKE LOW-PROFILE DEBUT
Tuesday, June 28 2005

The president of Logo, Viacom's gay and lesbian channel that is due to launch on Thursday, claims that no advertiser has been deterred from buying spots on it because of protests by religious activists. In an interview with today's (Tuesday) Wall Street Journal, Brian Graden, who also heads Viacom's MTV Entertainment, remarked: "It seems everyone I talk to wants to write that story, but it is not a story we seem to be living." The WSJ said that the channel is due to open on Thursday with Miller Lite beer serving as the principal advertiser. Other advertisers include Tylenol PM, Orbitz, Lions Gate Films, Paramount, Showtime, Subaru, and Motorola. Reporting on the network's debut, today's New York Times observed: "For an enterprise operating in a medium that thrives on promotion, Logo's coming out is taking place quietly. There have been no flashy billboards or bus stop ads, the way Showtime pitches its gay-themed shows. Advance copies of shows have been kept under wraps. Advertising has been limited primarily to gay and lesbian publications."

UNITED CHURCH OF CHRIST ASKS FCC TO YANK CBS, NBC LICENSES
Friday, December 10 2004
The United Church of Christ has filed petitions with the FCC challenging the licenses of a CBS- and an NBC-owned TV station in Miami after their parent companies rejected a church-produced commercial. In a statement, the UCC said that it had filed the challenge because ‘there is substantial and material question as to whether the stations' parent companies, Viacom, Inc., and the General Electric Company, have operated the stations in the public interest.’ UCC spokeswoman (more)

CHURCH AD REJECTED BY NETWORKS
Wednesday, December 1 2004
Viacom's CBS and UPN networks have rejected a paid public service announcement by the United Church of Christ in which an announcer says, "Jesus didn't turn people away. Neither do we. ... No matter who you are, or where you are on life's journey, you are welcome here." In a statement, Viacom said: "Because this commercial touches on the exclusion of gay couples and other minority groups by other individuals and organizations. .. and the (more)