GAY CABLE NETWORK LOGO DEBUTS

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	GAY CHANNEL DEBUTS -- WHERE ARE THE PROTESTS? Jun 29 2005
	Conservative religious and family groups have remained surprisingly silent in advance of the debut of (more)
	GAY CHANNELS TARGETED BY AMERICAN FAMILY ASSOCIATION Apr 14 2005
	Meanwhile, the American Family Association, headed by the Rev. Tim Wildmon, has launched a campaign (more)
	GAY CHANNEL PUT ON HOLD Jan 14 2005
	Suggesting that negotiations with cable companies had been moving more slowly than expected, MTV Networks (more)

GAY CABLE NETWORK LOGO DEBUTS
Friday, July 1 2005

Logo, Viacom's channel targeting the gay and lesbian audience, was quietly launched Thursday, with several analysts questioning its survival potential. Most expressed the opinion that protests by conservative religious and family activists would have little effect on the channel's durability. (The expected backlash has yet to develop.) They noted, however, that the limited exposure now afforded the network on cable systems represents a considerable handicap. The San Francisco Chronicle observed Thursday that Logo is not available in the Bay Area, generally regarded as the home of the largest homosexual community in the U.S. But in an interview with MSNBC.com, Robert Thompson, director of the Center for the Study of Popular Television at Syracuse University, noted that even if Logo succeeds in negotiating carriage deals with additional cable systems, it faces an added challenge of appealing to a diverse audience. "What a 17-year-old gay male wants to watch will be considerably different from what a 65-year-old lesbian female will want to watch," he said. "You can't program for the entire gay audience."