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PRODUCT PLACEMENTS SOAR ON NETWORK TV Tuesday, June 21 2005 The number of product placements on network TV shows rose 27 percent during the first quarter, according to Nielsen Monitor-Plus and reported in MediaPost's online MediaDailyNews. According to the report Coke Classic alone placed as many product-placement ads during the first quarter as it did in all of last year. Eight of the top-ten programs featuring the most product-placement ads were reality shows, with NBC's low-rated The Contender having the most. (more) THE NEW PAYOLA? Thursday, May 26 2005 FCC Commissioner Jonathan Adelstein has urged the commission to take a harder look at possible payola violations, particularly on radio and TV talk shows. Adelstein expressed concern that deception may be replacing disclosure when products are mentioned in interviews. "But you're really not sure because they don't make it clear that it's sponsored information. You don't know if they really like that product or if it's something they were paid to say," he said at (more) |
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With the amount of money spent on product placements on TV growing 46.4 percent in 2004 over 2003, an FCC commissioner has suggested that such ads could face renewed regulatory scrutiny. In an interview with the Associated Press, Commissioner Jonathan Adelstein, a Democrat appointed by President Bush, commented: "Viewers shouldn't be unwitting victims of a stealth campaign to manipulate their minds. ... If they know that somebody's trying to persuade them about something, they can take that into account." Broadcasters contend that the law merely requires them to identify the advertisers, but some groups have complained that such notices usually speed by in the closing credits and generally go unnoticed by viewers.
