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WHEN A LOSS IS AS GOOD AS A WIN
Friday, August 12 2005
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Ordinarily it's not considered good news when a company reports a $3.7-million loss in a quarter after posting a profit of $146.1 million during the same quarter a year ago. However, DreamWorks Animation had expected -- and forecast -- a far more sizable loss, and its stock jumped 3 percent in after-hours trading following release of the company's quarterly financial statement. The company credited sales of tie-in products to the movie Madagascar for helping to offset huge returns of DVDs for Shrek 2 and Shark Tale. (Since DreamWorks Pictures and Universal are compensated for theatrical marketing and distribution costs and fees before the animation studio receives any revenue, no box-office revenue from Madagascar was included in the quarterly figures. The film, however, is a box office smash, earning $432 million in worldwide ticket sales, and is expected to push DreamWorks Animation well into the black in the fourth quarter.)
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UNIVERSAL, DREAMWORKS IN EXCLUSIVE ACQUISITION TALKS
Monday, August 1 2005
At
a
board
meeting
on
Friday,
GE
directors
agreed
to
allow
NBC
Universal
to
pursue
the
acquisition
of
the
live-action
unit
of
DreamWorks,
the
Wall
Street
Journal
reported
today,
citing
several
people
familiar
with
the
matter.
Separately,
the
New
York
Times
reported
that
the
GE
board
agreed
to
allow
NBC
to
negotiate
exclusively
with
DreamWorks,
while
DreamWorks,
which
is
held
privately,
did
the
same.
The
Times
said
that
the
central
players
in
the
negotiations
are
(more)
MCDONALD'S LOOKING TO PLAY THE FIELD
Thursday, July 28 2005
McDonald's,
which
has
maintained
a
monogamous
marketing
marriage
to
the
Walt
Disney
Co.
for
ten
years,
has
shifted
its
affection
to
DreamWorks
Animation.
It
announced
Wednesday
that
it
will
not
resign
with
Disney
when
its
contract
expires
next
year
and
will
instead
take
on
DreamWorks
Animation
as
a
non-exclusive
marketing
partner
beginning
in
2007
with
the
release
of
Shrek
3.
In
recent
years,
McDonald's
has
found
itself
aligned
with
Disney
even
as
the
studio
released
(more)
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