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NEW RULES FOR PRODUCT PLACEMENTS? Wednesday, July 20 2005 
With
the
amount
of
money
spent
on
product
placements
on
TV
growing
46.4
percent
in
2004
over
2003,
an
FCC
commissioner
has
suggested
that
such
ads
could
face
renewed
regulatory
scrutiny.
In
an
interview
with
the
Associated
Press,
Commissioner
Jonathan
Adelstein,
a
Democrat
appointed
by
President
Bush,
commented:
"Viewers
shouldn't
be
unwitting
victims
of
a
stealth
campaign
to
manipulate
their
minds.
...
If
they
know
that
somebody's
trying
to
persuade
them
about
something,
they
can
(more)PERFECTMATCH.COM MATCHES ITSELF UP WITH TV AND MOVIE PRODUCERS Monday, July 18 2005 Online dating service PerfectMatch.com's decision to focus its marketing campaign on product placement deals on television and movies have paid off in spades with numerous mentions in the upcoming movie Must Love Dogs. Earlier, a link-up with the syndicated R. Phil show on Valentine's Day netted the online firm 200,000 new members, according to today's (Monday) Advertising Age magazine. Members pay $50 a month for the matchmaking service. The upcoming movie has also netted PerfectMatch.com (more) |
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Integrating a product into a scene in a television show may ensure that the product gets the attention of viewers but it is not likely to influence them to buy it, according to the research group FIND/SVP, reported in Media Post's online MediaDailyNews Monday. The researchers found that consumers are twice as likely to buy a product as a result of seeing a TV commercial than they are after seeing it as part of an entertainment scenario. Focusing on one of the most discussed product-placement deals -- Oprah Winfrey's gift of a Pontiac to every member of her audience early this year, the study showed that only 36 percent of those surveyed recalled seeing it, and of those, only 44 percent recalled the make of the car.
