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3D TV TO REAPPEAR IN NOVEMBER
Friday, September 23 2005
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In television's latest 3-D marketing gambit, NBC and TV Guide are teaming up to boost an episode of Medium on Nov. 21. Included in an issue of the magazine, which hits newsstands on Nov. 17, TV Guide will provide a pair of 3-D glasses with which to view the episode. In a statement, the magazine's editor-in-chief, Ian Birch, remarked, "By serving as the exclusive provider of the 3-D glasses that will enable viewers to fully experience this program, we're fulfilling our goal to enhance the television viewing experience of all TV Guide readers." Left unexplained was how the 3-D system was any different from any previous such system for TV, all of which have been deprecated by most critics. However, Medium executive producer Glenn Gordon Caron noted, "I think people will be surprised by how vivid and dynamic 3-D has become."
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