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FORD TO SPONSOR SCREENINGS AT ARTHOUSE CHAIN Wednesday, August 31 2005 Art-house chain Landmark Theaters, operated by Dallas Mavericks owner Mark Cuban's 2929 Entertainment, has signed a deal with Ford Motor Company's revived Mercury division under which the auto manufacturer has agreed to sponsor a series of largely unspecified film "events," including in-theater discussions between filmmakers and their audience. Eventually, the Los Angeles Times observed today (Wednesday), that this could lead to sponsored screenings, under which filmgoers would be admitted free. Lincoln-Mercury marketing exec Linda Perry-Lube (more) COMPANY TO RELEASE FILMS IN THEATERS AND DVDS ON SAME DAY Friday, April 29 2005 
In
a
break
from
the
traditional
model
for
releasing
movies
--
theaters
to
DVD
to
pay-TV
to
networks
to
cable
--
2929
Entertainment,
a
film
company
owned
by
entrepreneurs
Mark
Cuban
and
Todd
Wagner
--
are
planning
to
release
six
films
by
director
Steven
Soderbergh
on
all
of
the
various
platforms
on
the
same
day,
published
reports
said
today
(Friday).
Bubble,
the
first
of
the
films
(all
of
which
are
being
shot
using
high-definition
electronic
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Mark Cuban and Todd Wagner, who have proposed closing the window between the release of movies in theaters and their release on pay-TV and DVD, plan to offer theaters 1 percent of the gross DVD revenue if they will agree to a simultaneous release, Home Media Retailing magazine reported Monday. The pair, who own the Landmark art theater chain, the HDNet Movies channel, Rysher Entertainment and other film and TV properties, are reportedly in the process of acquiring a DVD label and plan to release the Steven Soderbergh movie Bubble on DVD and in theaters in January.
