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PRODUCT PLACEMENT DEAL ON MEDIUM NETS ADS, NOT CASH Monday, November 21 2005 
A
product
placement
reference
to
Sony
Pictures'
upcoming
Memoirs
of
a
Geisha,
followed
by
a
commercial
for
the
movie
on
last
week's
episode
of
Medium
was
the
result
of
a
deal
between
the
studio
and
Medium
exec
producer
Glenn
Gordon
Caron,
according
to
a
report
in
the
New
Jersey
Record.
In
an
interview
with
the
newspaper,
Caron
said
that
he
had
received
a
call
from
Sony
saying
"that
they
were
very
interested
in
advertising
on
(more)3D TV TO REAPPEAR IN NOVEMBER Friday, September 23 2005 In television's latest 3-D marketing gambit, NBC and TV Guide are teaming up to boost an episode of Medium on Nov. 21. Included in an issue of the magazine, which hits newsstands on Nov. 17, TV Guide will provide a pair of 3-D glasses with which to view the episode. In a statement, the magazine's editor-in-chief, Ian Birch, remarked, "By serving as the exclusive provider of the 3-D glasses that will enable viewers to fully (more) |
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Monday night's 3-D episode of Medium gave the NBC series a significant boost. Although it remained in third place opposite ABC's Monday Night Football and CBS's CSI: Miami, Medium's 8.7/14 was well above the 8.0/13 that it had averaged during the previous five weeks. In order to view certain 3-D scenes in the episode, viewers had to don special glasses that were included in the latest TV Guide. Reviewers were not enthusiastic about the gimmick. One blogger wrote: "The flying meat cleaver made me flinch the first time, but once you've said that, you've said everything. The cardboard glasses chafed, gave me a headache, and bathed the images in a flickering red/green glow."
