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IMAX HAS ITS BIGGEST WEEKEND EVER Tuesday, November 29 2005 The combination of Harry Potter and the Goblet of Fire and The Polar Express produced the biggest sales in history last weekend at IMAX theaters, according to IMAX executives. "As we kick off one of our most exciting holiday seasons yet with our partners at Warner Bros. Pictures, we're thrilled to report a record-breaking week and weekend at IMAX theatres," IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler said in a statement. (more) POTTER HOTTER THAN THOUGHT Tuesday, November 22 2005 
As
many
analysts
had
expected,
more
families
turned
out
at
the
multiplex
on
Sunday
to
see
Harry
Potter
and
the
Goblet
of
Fire
than
Warner
Bros.
had
forecast.
Final
figures
indicated
that
the
movie
earned
$102.3
million
over
the
weekend
versus
the
studio's
estimated
$101.4
million.
(Estimates
released
by
the
studio
on
Sunday
are
based
on
actual
revenue
reported
on
Friday
and
Saturday
but
only
an
educated
guess
for
Sunday.)
Tickets
purchased
at
IMAX
theaters
(more) |
|
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Canadian-based IMAX saw ticket sales at its giant-screen theaters soar 35 percent in 2005, largely due to the success of blockbuster films that had been converted to the IMAX format, the company said Monday. IMAX's success was all the more remarkable given an overall 6 percent drop at the domestic box office. Leading the field for IMAX was Harry Potter and the Goblet of Fire, which earned $16 million on 89 screens, just edging out Batman Begins: The IMAX Experience, which took in $15.9 million. Both films were produced by Warner Bros. Analysts observed that since moviegoers have thereby indicated that they are willing to pay a premium for IMAX screenings, studios will no doubt be releasing additional movies in the IMAX format. Eric Wold, an analyst at Merriman Curhan Ford & Co. in San Francisco, told today's (Tuesday) Toronto Globe & Mail: "Most theaters can't really compete against each other. They all offer the same movies at the same times, the same theaters and the same popcorn. They have to offer something else."
