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EXHIBITORS BLOWING OFF BUBBLE Thursday, January 26 2006 
Theater
owners
are
apparently
mounting
a
fairly
united
front
to
black
out
the
Steven
Soderbergh-directed
Bubble
in
many
cities
on
Friday.
Exhibitors
object
to
the
planned
simultaneous
release
of
the
movie
on
DVD
and
on
pay-per-view
high-definition
TV.
(The
film
is
actually
being
released
on
DVD
on
Tuesday,
the
day
of
the
week
that
virtually
all
DVDs
are
released.)
The
film
is
being
distributed
by
Magnolia
Pictures,
owned
by
Mark
Cuban,
the
dot-com
entrepreneur
who
(more)ENTREPRENEUR MARK CUBAN SLUGS IT OUT WITH NATO PRESIDENT FITHIAN Tuesday, January 24 2006 
Landmark
Theaters
owner
(and
Dallas
Mavericks
owner)
Mark
Cuban
has
lashed
out
at
National
Association
of
Theater
Owners
President
John
Fithian
following
Fithian's
warning
to
exhibitors
that
proposals
to
release
movies
in
theaters
and
on
DVD
on
the
same
date
represent
a
"death
threat"
to
NATO
members.
Cuban's
production
company,
2929
Entertainment,
is
releasing
Steven
Soderbergh's
Bubble
simultaneously
in
theaters,
on
DVD,
and
on
HDNet
Movies
on
Jan.
27.
In
a
statement
posted
on
his
(more) |
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Steven Soderbergh's Bubble, which debuted simultaneously in theaters, on high-definition pay-per-view and DVD, drew small audiences in the 32 art houses where it played. It grossed just $72,000, according to distributor Magnolia Pictures. However, Mark Cuban, whose Magnolia Films company distributed Bubble and whose Landmark Theaters comprised most of those screening it, told today's (Monday) Wall Street Journal that about 500,000 people paid to see it on HDNet Movies and that DVD orders were strong. "There is no question our total revenues exceeded what we had forecast had this been a traditional release," Cuban told the newspaper. "Plus we saved on the second round of promotion and advertising to promote the DVD release. We can't wait for our next [simultaneous] release."
