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DISNEY TO RELAUNCH ON-DEMAND MOVIE SERVICE
Tuesday, February 14 2006
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Hoping to put what amounts to a virtual Blockbuster store next to the TV sets of American consumers, the Walt Disney Co. said Monday that it plans to revive MovieBeam, the on-demand movie service that it suspended last year after a two-year trial. The MovieBeam service allows 100 movies to be delivered to and stored on a settop box. Each week the box is updated. The movies are beamed to the box piggy-backed on conventional TV signals, not via the Internet, as is the case with similar on-demand services. Each time users access a movie they're charged $3.99 for a new release ($4.99 in high definition) or $1.99 for older titles. Some analysts expressed skepticism that the service will be adopted by the public. "It has to be a tremendously compelling offering for you to stack another box in your component set," Bruce Leichtman, an independent media researcher in Durham, NH, told today's (Tuesday) Los Angeles Times. "Combined with something else, it has an opportunity. When it's a stand-alone device, it's very challenged."
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DISNEY PULLS PLUG ON VIDEO-ON-DEMAND TEST
Wednesday, April 27 2005
Disney
has
decided
to
shut
down
its
MovieBeam
video-on-demand
service
this
week
in
the
three
cities
where
it
has
been
tested
since
2003
--
Jacksonville,
FL,
Spokane,
WA,
and
Salt
Lake
City,
UT,
the
Los
Angeles
Times
reported
today
(Wednesday).
Unlike
other
VOD
systems,
MovieBeam
uses
a
part
of
an
over-the-air
television
signal
to
transmit
dozens
of
titles
to
a
settop
box,
where
they
can
be
accessed
at
any
time
of
the
day.
Although
Disney
(more)
MOVIEBEAM OFFERS ENHANCEMENTS
Tuesday, October 26 2004
MovieBeam,
the
Disney-owned
movie-on-demand
online
rental
service,
indicated
Monday
that
its
download
packages
will
begin
to
look
more
and
more
like
DVD
sets,
including
such
extras
as
short
films,
behind-the-scenes
footage,
making-of
featurettes,
celebrity
interviews
and
more.
The
service,
currently
being
tested
in
Salt
Lake
City,
Spokane,
and
Jacksonville,
FL,
said
that
it
will
also
offer
other
enhancements,
including
access
to
trailers
for
current
theatrical
movies.
(more)
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