CBS LAUNCHES ONE-STOP ENTERTAINMENT SITE

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CBS LAUNCHES ONE-STOP ENTERTAINMENT SITE
Monday, June 12 2006

CBS today (Monday) launched TheShowbuzz.com, a one-stop Internet site where the network can repurpose its own celebrity on-air coverage and combine the video with content and services from other entertainment-oriented websites. They include those operated by the trade publications The Hollywood Reporter and Billboard, both owned by the Dutch media conglomerate VNU; ticket sellers MovieTickets.com, owned by the AMC theater chain; and Broadway.com, whose parent company, Hollywood Media, is controlled by CBS sibling Viacom. Today's homepage of TheShowbuzz.com carries a banner indicating that the site is sponsored by Noxzema, the medicated face cream company that primarily targets teenage girls. Although the lead story concerns Sunday night's CBS-televised Tony Awards, other items headlined include "Bonnie Hunt on Playing a Porsche," "Psychological Test Order for [Alec] Baldwin," "Brangelina and Family Leave Namibia," and "Britney: My Marriage Is 'Awesome'." In an interview with today's USA Today CBS Digital chief Larry Kramer said the site will not simply focus on CBS programs. "We're going to cover the other networks, the movie studios. ... We want the basic fundamentals of journalism to be used here."