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CBS GOING TO THE MOVIES -- AND INVESTORS APPROVE
Monday, June 26 2006
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Wall Street has reacted enthusiastically to CBS Chairman Les Moonves announcement last week that the company may reenter the theatrical movie business after more than 20 years, financing and producing films in the $20-50-million range. CBS shares closed Friday at $26.50, up 4 percent over two days and close to its all-time high since last January's split from Viacom. The announcement triggered "buy" recommendations from several analysts, but some observed that the split was intended to focus CBS and Viacom -- which owns Paramount, which owns DreamWorks -- on what each does best. In CBS's case, making TV shows; in Viacom's, making movies. MotleyFool.com commentator Steven Mallas commented Friday, "If I owned CBS, I'd be scratching my head right about now."
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