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SO, HOW WILL UNDERWEAR PLACEMENT BE PLACED? Wednesday, August 9 2006 
In
what
must
seem
to
many
like
one
of
the
oddest
product-placement
deals
for
an
action
film,
the
British
underwear
company
Sunspel,
which
uses
a
coat
of
arms
as
its
insignia,
has
announced
that
it
will
provide
Daniel
Craig's
boxer
shorts
in
the
upcoming
James
Bond
film,
Casino
Royale.
"This
is
a
major
deal
for
us
so
everyone
is
really
excited.
There's
a
lot
of
interest
in
the
film
so
we
know
there's
going
to
(more)CASINO ROYALE TO RECEIVE ROYALE TREATMENT Wednesday, July 26 2006 
Casino
Royale,
starring
Daniel
Craig
as
James
Bond,
will
receive
its
world
premiere
at
the
60th
Royal
Film
Performance
at
the
Odeon
Leicester
Square
theater
in
London
on
November
14,
Sony/MGM
said
Tuesday.
Funds
from
the
affair
will
go
to
Britain's
Cinema
and
Television
Benevolent
Fund
charity.
The
screening
is
always
attended
by
at
least
one
member
of
the
British
royal
family.
(more) |
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Daniel Craig has clearly been stung by blogs that have criticized his selection as the new James Bond. "If I went onto the Internet and started looking at what some people were saying about me -- which, sadly, I have done -- it would drive me insane," the British actor told Entertainment Weekly in its latest edition out today (Friday). "They hate me. They don't think I'm right for the role. It's as simple as that. They're passionate about it, which I understand, but I do wish they'd reserve judgment." Nevertheless, Craig acknowledges that he has tried to take "Bond to a place he'd never been before." He told the magazine, "I watched every single Bond movie three or four times, taking in everything I could about how the character had been portrayed in the past, then threw all that away once I started doing the role." It was not clear why he had studied the past performances so diligently if he had intended to throw away all that he had learned about the character.
