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STARBUCKS TO START DOWNLOAD SERVICE NEXT WEEK (NO MOVIES)
Monday, September 24 2007
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Starbucks will begin testing its iTunes Wi-Fi Music Store in some 600 of its coffee shops in New York City and Seattle beginning next Monday, the company announced today (Monday). "This is the first step in combining the power of brick and mortar retail and digital music," Ken Lombard, president of Starbucks Entertainment, said in a statement. Not only will Starbucks customers be able to use their laptops, iPhones or iPod Touch devices to download music without a wi-fi connection charge at the Starbucks stores, but they'll also be able to take advantage of a "Now Playing" feature that will enable them to download the music actually being played in the stores. "This is the only technology of its kind that allows customers to download the music they discover in the environment around them," the statement said. Conspicuously absent in the statement was any mention of movie downloads from iTunes -- presumably because of the length of time such downloads would take over the current T-Mobile system. However, some analysts have forecast that Starbucks may begin installing terabyte-size media servers in their stores with fast connections that could in effect turn each of its coffee shops into digital video stores.
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