UNIVISION INAUGURATES INFORMATION CAMPAIGN ON SWITCH-OVER
Monday, October 1 2007
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With many studies indicating that the overwhelming majority of consumers still have no knowledge of the fact that their analog TV sets will become obsolete on Feb. 17, 2009 unless they purchase special analog-to-digital conversion boxes, the Spanish-language network Univision has announced that it will become the first network to launch a campaign to inform its viewers of the change. Noting that the percentage of Hispanics who watch TV via antennas on their roofs is far greater than those in the general populace who do, Univision CEO Joe Uva told USA Today: "Hispanics could be uniquely affected. ... We want to make sure that they're the best-educated segment of the population about what it means and what they can do."
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