FBN GETS DOWN TO BUSINESS
Tuesday, October 16 2007
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The Fox Business Network made its debut Monday, on a day when the Dow Jones Industrial Average plummeted 108 points. The News Corp-owned cable channel experienced a few lowpoints of its own as about 20 minutes of its 5:00 p.m. show Happy Hour, from the bar at the Waldorf Astoria Hotel, aired without sound and when an anchor displaying a $1.5-million Bugatti was unable to get it started. But by and large, the new channel got a friendly reception from TV critics. Said David Hinckley in the New York Daily News: "FBN hit the ground running yesterday. Its production was polished, despite a few small glitches ... and it conveyed a clear sense of what it intends to be." Alessandra Stanley commented in the New York Times: "Sunny, informal and downright perky, Fox Business Network comes off as a blend of CNBC and a fifth hour of the Today show -- with the underlying political drumbeat of Fox News." The Associated Press quoted the ever-quotable Robert Thompson, founding director of the Center for Television and Popular Culture at Syracuse University, as saying, "They went on the air, played it straight, and people were giving information whenever I tuned in - that's about as successful as you can be on your first day." But in a separate interview with Reuters, Thompson remarked, "So far this morning, it's not been terribly exciting."
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