NEW 3-D THEATERS UNDERCUT IMAX

	Click here to login!	Search: Browse Contacts \| Power Search

Your Profile
In the News
Box Office
Development
- Literary Sales
- Open Writing
- Open Directing
- On The Move
- Most Active
- Studio Development
  - 20TH CENTURY FOX
  - ARTISAN
  - BVI
  - COWBOY
  - DIMENSION
  - DREAMWORKS
  - FINE LINE
  - FOCUS FEATURES
  - FOX SEARCHLIGHT
  - GOLDWYN
  - HERE!
  - IDP/GOLDWYN
  - IFC FILMS
  - KINO
  - LIONS GATE
  - MAGNOLIA
  - MGM/UA
  - MIRAMAX
  - NEW LINE
  - NEW YORKER
  - PARAMOUNT
  - PICTUREHOUSE
  - SONY
  - UNIVERSAL
  - WARNER BROS.
  - WEINSTEIN CO.
  - WELLSPRING
  - WINSTAR
- InfoTrack
Production
Job Market
Calendar

	IMAX GETS NEW ORDERS FOR THEATERS Mar 15 2007
	On the heels of reports that IMAX theaters have been posting sold-out signs at most (more)
	BIGGEST RETURNS FROM BIGGEST SCREENS FOR 300 Mar 14 2007
	Forty-eight of the 62 domestic IMAX theaters showing Warner Bros.' 300 last weekend set all-time (more)

NEW 3-D THEATERS UNDERCUT IMAX
Thursday, November 8 2007

The ability of movie theaters equipped with new digital projectors to offer films in 3-D may undercut a major selling point of Imax Corp., which until recently had cornered the 3-D market, the Wall Street Journal observed today (Thursday). The newspaper observed that currently it costs studios around $30,000 for each print of an Imax movie versus $1,000 for a regular (presumably digital) film. However, Imax itself is moving into digital projection and has begun leasing camera equipment to studios that enables producers to "film" directly in the Imax format rather than having to convert material to it, the Journal reported. The cameras are currently being used to shoot scenes for Warner Bros.' Batman movie, The Dark Knight. However, traditional Imax filmmakers have expressed disappointment with the digital projectors and cameras. Soames Summerhays, who has made several Imax documentaries, told the Journal: "We've got a degradation of the brand."

IMAX SIGNS ITS BIGGEST DEAL EVER IN ASIA
Thursday, September 20 2007
Marking its biggest deal ever in the Asian market, IMAX announced Wednesday that it has received an order from the Chinese theater chain Wanda Cinema Line Corp. for the installation of 10 giant-screen theaters by the end of 2010, with the first two to open by the end of this year. The initial installations will employ IMAX's film-projection technology, while the remainder will feature digital projection, the company said. (more)

BIG SCREEN IMAX HAULING IN BIG BUCKS
Monday, July 23 2007

Saying that he was "absolutely thrilled" by its performance, IMAX chief Brad Wexler said Friday that the giant-screen version of Harry Potter and the Order of the Phoenix took in $11.6 million in 91 domestic and 35 international IMAX theaters during its opening week, producing a record $92,000 per-screen average. Ticket sales, Wexler said, were stoked by the 18-minute 3-D finale. "This kind of immersive experience is impossible to replicate at home or in any (more)