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KATZENBERG PREDICTS 3-D WILL BE SIGHT FOR SORE BOX OFFICE Wednesday, November 14 2007 
DreamWorks
Animation
chief
Jeffrey
Katzenberg
is
predicting
that
new
3-D
projects
will
drive
up
the
box
office
as
moviegoers
seek
out
entertainment
that
they
can
not
duplicate
at
home.
As
Katzenberg
put
it
in
an
interview
with
the
New
York
Post
following
announcement
of
a
deal
with
IMAX
to
release
his
forthcoming
films
in
3-D
IMAX,
"I
think
this
becomes
something
that
so
differentiates
what
you
get
in
your
home
versus
what
you
get
in
(more)NEW 3-D THEATERS UNDERCUT IMAX Thursday, November 8 2007 The ability of movie theaters equipped with new digital projectors to offer films in 3-D may undercut a major selling point of Imax Corp., which until recently had cornered the 3-D market, the Wall Street Journal observed today (Thursday). The newspaper observed that currently it costs studios around $30,000 for each print of an Imax movie versus $1,000 for a regular (presumably digital) film. However, Imax itself is moving into digital projection and has begun (more) |
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IMAX and AMC Entertainment plan to convert 100 IMAX theaters into digital 3-D venues at a cost of $50 million for the projection equipment alone, the New York Times reported today (Friday). In addition, AMC plans to retrofit IMAX auditoriums in 33 cities with new seating and larger screens. The companies noted that they expect to recover the costs by charging an extra $2-4 to see films in the giant-screen, 3-D auditoriums. Bradley Wechsler, co-CEO of IMAX, called the deal "Transformational for us from a strategic point of view."
