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APPLE TO BEGIN FILM 'RENTALS' AT ONLINE STORE Thursday, December 27 2007 Apple, which has been unable to persuade most movie studios -- with the exception of Disney -- to make available recent releases for sale on its iTunes store, has reached a deal with 20th Century Fox that would allow its movies to be viewed on a "rental" basis -- that is, consumers would only be able to view them on their PCs or video iPods for a limited time frame. (The website TechCrunch said that (more) JACKASS MOVIE GOES STRAIGHT TO THE WEB Thursday, December 13 2007 
Marking
what
today's
(Thursday)
Hollywood
Reporter
described
as
"a
radical
departure
from
the
traditional
movie
business
model,"
Paramount
is
planning
to
release
Jackass
2.5,
the
latest
sequel
in
its
successful
franchise,
on
the
Internet
first,
then
offer
it
on
DVD
--
skipping
a
theatrical
release
altogether.
"It's
the
first
broadband
movie
ever
distributed
by
a
major
studio,"
Thomas
Lesinski,
President
of
Paramount
Pictures
Digital
Entertainment,
told
the
Associated
Press.
Disney
said
that
while
the
film
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As part of 20th Century Fox's agreement to permit its latest DVD releases to be available for "rent" on Apple's iTunes Store, the studio has also agreed to employ Apple's Fairplay copy protection scheme that will allow its DVDs to be transferred to Apple's video iPods (and presumably iPhones), according to published reports. Analysts are unsure whether the deal is likely to mark a turning point in mobile video. Relatively few full-length features have been downloaded from movie websites, including Apple's iTunes, largely because of the rather complicated process of finding them followed by the tedious wait, sometimes taking half a day or more on standard 700 MB broadband connections, to download them.
