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DISNEY UNIT TO PRODUCE SHORTS FOR ONLINE VIEWING
Thursday, February 28 2008
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In what today's (Thursday) Los Angeles Times described as a return to "its short-form roots," the Walt Disney Co. is expected to unveil a comedy series composed of 10 3-5-minute-long episodes about window-washer slackers. The series, sponsored by Toyota, will be available on the ABC.com website and YouTube. It is being produced by the Disney unit Stage 9 Digital Media. In an interview with the Times, Anne Sweeney, president of the Disney-ABC Television Group, said, "We've all seen the appeal of short-form content grow over the past few years. ... The launch of this experimental new media studio allows us to play in this space with some quality content, while giving us an interesting venue for telling stories in a different form."
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