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FAMED CHINESE DIRECTOR LATEST TO CRITICIZE SPIELBERG'S OLYMPICS EXIT Tuesday, March 4 2008 
Zhang
Yimou,
arguably
China's
leading
film
director,
has
called
Steven
Spielberg's
decision
to
quit
his
post
as
an
artistic
adviser
to
the
Beijing
Olympics
"very
regrettable."
Spielberg
linked
his
decision
to
withdraw
from
the
Olympics'
production
team
to
China's
relationship
with
Sudan,
whose
war
against
dissident
factions
has
reportedly
led
to
the
deaths
of
hundreds
of
thousands.
Spielberg's
decision
was
also
criticized
by
Olympic
gold
medalist
(badminton)
Ge
Fei,
now
a
member
of
the
Chinese
(more)CHINA VS. SPIELBERG Wednesday, February 20 2008 
People's
Daily,
the
official
newspaper
of
the
Chinese
Communist
Party,
has
denounced
Steven
Spielberg's
decision
to
withdraw
as
artistic
consultant
to
the
Olympic
Games
over
China's
policies
regarding
Darfur
and
the
Sudan.
Using
far
harsher
language
than
that
expressed
by
Chinese
officials
last
week,
the
newspaper
said
in
an
editorial
that
Spielberg,
whom
it
referred
to
only
as
"a
certain
Western
director,"
had
been
"childish"
and
"naïve"
with
"an
over-the-top
act
that
defies
common
sense.
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NBC chief Jeff Zucker said Monday that Olympics advertisers have shown "no discomfort" over growing political protests connected with China's human-rights record regarding Tibet and Darfur. In an interview with Reuters, Zucker that that ad prices for the Olympics have been "incredibly strong." His remarks came on the same day that Sen. Hillary Clinton called for a boycott of the Olympics opening ceremonies. Presumably no U.S. ad buyer has agreed to join the boycott. The fact is the Olympics are a sporting event on the world stage," Zucker said. "It's not surprising that some would try to use that stage to further their own causes and we understand that, but at the end of the day this is about the event and both the advertisers and our viewers understand that." 
