IRON MAN TO ARRIVE FOUR HOURS EARLIER THAN EXPECTED
Wednesday, April 23 2008
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Paramount is planning to open its highly anticipated Iron Man at 8:00 p.m. on Thursday, May 1, instead of one minute past midnight as originally announced. The studio is apparently hoping that word-of-mouth will help boost box-office business for the weekend (early reviews have been exceptional), but it also raises the possibility of the Thursday showings cutting deeply into the weekend (Friday through Sunday) take. Many analysts had been predicting that the superhero film starring Robert Downey, Jr. would rake in $60-70 million, a huge figure -- except when considering that Spider-Man 3 opened with $151.1 million on the same weekend a year ago.
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