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IT'LL BE FEBRUARY IN MARCH
Thursday, May 1 2008
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Next year's February sweeps will take place in March, Nielsen Research announced Wednesday, saying it was delaying the all-important ratings period a month to avoid "potential disruptions" that might occur when stations switch from analog broadcasting to digital on February 17. Some viewers who may still not be aware that their TV sets cannot receive over-the-air digital broadcasts after that date, it noted, may be unable to watch television until they buy and install a settop converter box.
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