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NETWORKS LOSE ONE OUT OF FIVE VIEWERS
Friday, May 2 2008
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Thus far during the May sweeps, network executives and ad buyers are undoubtedly asking, "Where has the audience gone and how are we going to get it back?" At the end of the first full week of the sweeps, CBS has seen 21 percent of its audience depart since the first week of the May 2007 sweeps; NBC has lost 20 percent of its audience; ABC is off 19 percent; Fox, 16 percent. Fox remains in the lead, thanks to American Idol, but even that show's numbers are lower than at any time since 2003.
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