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ARS GRATIA WHAT?
Friday, May 9 2008
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Just weeks after announcing that it is closing down its New Line Cinema unit, Time Warner said Thursday that it will also be shuttering Picturehouse, the art-house arm of New Line, and Warner Independent Pictures, Warner Bros.' own specialty unit. In an interview with today's (Friday) Los Angeles Times, Warner Bros. CEO Alan Horn insisted that the company was not abandoning independent films. "But after a lot of introspection, we decided that, for us, what distinguishes a specialty movie from a big Warners movie isn't the marketing and distribution but the movie itself," he said. "So we'll still be looking for movies that interest us creatively. But when we make the movie or acquire the movie, we'll hand it over to our existing marketing and distribution group. They've proven they can handle any kind of film." Nevertheless, in reporting on the company's decision, the Wall Street Journal commented that it represents "the latest sign that Hollywood studios are gun shy about the art-house movie market they once coveted."
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