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NBC HELPS GE BRING GOOD THINGS TO LIFE Thursday, July 3 2008 
Although
some
analysts
and
investors
groups
have
been
urging
General
Electric
to
sell
NBC
Universal,
noting
that
it
makes
a
poor
fit
with
the
company's
primary
businesses,
John
Rice,
president
and
CEO
of
GE's
infrastructure
division,
has
told
Forbes
magazine
that
the
entertainment
unit
can
open
doors
that
would
otherwise
be
shut
to
company
executives.
A
particular
case
in
point,
Rice
told
the
magazine,
is
China
where
the
network's
Olympics
coverage
has
given
GE
an
(more)NO LIVE COVERAGE OF MAJOR OLYMPIC CONTESTS ON THE WEB Tuesday, July 1 2008 
Although
NBC
has
said
that
it
plans
to
provide
2,200
hours
of
live
coverage
of
the
Olympics
online,
none
of
the
major
events
being
shown
on
television
will
be
shown
on
the
Internet
until
after
the
telecasts,
the
Associated
Press
reported
Monday.
NBC
has
not
indicated
how
long
the
delay
will
be.
Tech
Dirt,
a
blog
that
keeps
a
jaundiced
eye
on
the
efforts
of
traditional
media
to
transition
to
the
new,
posted
a
comment
(more) |
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NBC is planning a massive research effort to apprise advertisers of how effective they have been in reaching viewers during the Olympics via broadcast TV, cable, online, mobile, and video-on-demand platforms, the company's top researcher, Alan Wurtzel, said over the weekend. In an interview with the Wall Street Journal, Wurtzel said, "We need to demonstrate [to advertisers] that money spent on the Olympics was money well spent. ... Management said to me we have to figure out a way to go beyond Nielsen to measure this stuff." Data will include the first ever overnight ratings of streaming video coverage, provided by Quantcast. In addition, some 8,500 persons are being lined up by Knowledge Networks to keep a media diary to record which medium they are using to watch the games, where they are using it, and for how long. 
