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NOT ALL CAMERAS WILL BE MANNED DURING OLYMPICS
Tuesday, July 8 2008
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A British company which specializes in the manufacture and sale of remote camera systems and support systems for broadcasters said Monday that it is installing more than 200 high-definition camera systems for coverage of the Beijing Olympics. Shepperton-based Camera Corps said that it is fulfilling terms of a contract with Beijing Olympics Broadcasting, the Games' host broadcaster. It also is shipping 18 motorized tracking camera systems, remote camera heads, camera cranes, underwater cameras, archery target cameras (to be mounted in the bull's eyes), and a camera with a fisheye lens that will be installed above the Velodrome stadium to cover the entire track. The announcement seemed to indicate that many of the Olympics events to be covered on television and Internet video will not use traditional camera crews but remotely operated equipment instead.
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NBC TO PROVIDE PLENTY OF RATINGS DATA DURING OLYMPICS
Monday, July 7 2008
NBC
is
planning
a
massive
research
effort
to
apprise
advertisers
of
how
effective
they
have
been
in
reaching
viewers
during
the
Olympics
via
broadcast
TV,
cable,
online,
mobile,
and
video-on-demand
platforms,
the
company's
top
researcher,
Alan
Wurtzel,
said
over
the
weekend.
In
an
interview
with
the
Wall
Street
Journal,
Wurtzel
said,
"We
need
to
demonstrate
[to
advertisers]
that
money
spent
on
the
Olympics
was
money
well
spent.
...
Management
said
to
me
we
have
to
(more)
NBC HELPS GE BRING GOOD THINGS TO LIFE
Thursday, July 3 2008
Although
some
analysts
and
investors
groups
have
been
urging
General
Electric
to
sell
NBC
Universal,
noting
that
it
makes
a
poor
fit
with
the
company's
primary
businesses,
John
Rice,
president
and
CEO
of
GE's
infrastructure
division,
has
told
Forbes
magazine
that
the
entertainment
unit
can
open
doors
that
would
otherwise
be
shut
to
company
executives.
A
particular
case
in
point,
Rice
told
the
magazine,
is
China
where
the
network's
Olympics
coverage
has
given
GE
an
(more)
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