THEATERS DODGE OLYMPICS
Wednesday, August 6 2008
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Aware of the competition from Friday's scheduled telecast of the opening ceremonies of the Olympic Games, Sony and Warner Bros. have decided to move their latest releases into theaters today (Friday). (China reportedly is spending $300 million on the show, more than the budget of any Hollywood film ever produced.) While one of the films, The Pineapple Express, is expected to give The Dark Knight a run for the money in its fourth weekend, analysts point out that by opening the film on Wednesday, Sony risks depleting its weekend audience, particularly if the film receives poor word-of-mouth. The other film, Sisterhood of the Traveling Pants 2, is expected to perform decently but is not regarded as serious competition for either Dark Knight or Pineapple Express.
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