PALIN HELPS COURIC -- BUT ONLY SLIGHTLY

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	CRITICS SAY PALIN DODGED GIBSON'S QUESTIONS Sep 12 2008
	Sarah Palin's interview with Charles Gibson on ABC World News did not receive the same (more)

PALIN HELPS COURIC -- BUT ONLY SLIGHTLY
Wednesday, October 1 2008

Although Katie Couric's interview last week with Republican vice-presidential candidate Sarah Palin generated enormous publicity for the CBS Evening News (including a sketch on Saturday Night Live in which comedienne Tina Fey employed Palin's verbatim responses to Couric's questions), the interview failed to boost the newscast's ratings significantly. According to Nielsen Media Research, the newscast drew slightly fewer than 6 million viewers, up from 5.44 million from the previous week, but down from 6.2 million from the same week a year ago. Speaking to the Associated Press on Tuesday, Couric said that the interview -- and ones this week with Congressional leaders on the economic crisis -- offered her a platform "to do what I excel at, which is talk to people and do interviews."