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PALIN HELPS COURIC -- BUT ONLY SLIGHTLY Wednesday, October 1 2008 
Although
Katie
Couric's
interview
last
week
with
Republican
vice-presidential
candidate
Sarah
Palin
generated
enormous
publicity
for
the
CBS
Evening
News
(including
a
sketch
on
Saturday
Night
Live
in
which
comedienne
Tina
Fey
employed
Palin's
verbatim
responses
to
Couric's
questions),
the
interview
failed
to
boost
the
newscast's
ratings
significantly.
According
to
Nielsen
Media
Research,
the
newscast
drew
slightly
fewer
than
6
million
viewers,
up
from
5.44
million
from
the
previous
week,
but
down
from
6.2
million
(more)FEY AS PALIN WINS MORE VOTES Monday, September 29 2008 
Tina
Fey
as
Sarah
Palin
once
again
gave
ratings
for
NBC's
Saturday
Night
Live
an
enormous
boost
over
the
weekend
as
the
third
show
of
the
season
scored
ratings
that
were
46
percent
higher
than
those
for
the
comparable
episode
a
year
ago.
The
show
drew
a
6.0
rating
and
a
15
share
--
higher
than
the
ratings
for
any
network
show
broadcast
earlier
in
the
evening
during
primetime,
NBC
said.
The
network
also
plans
(more) |
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About 51 percent of viewers who saw at least one of the two Saturday Night Live skits featuring Tina Fey as Sarah Palin watched online, according to a survey by Solutions Research Group and reported today (Friday) by Advertising Age. The survey noted that of these, 23 percent watched it on YouTube; 17 percent on NBC.com, and 4 percent on Hulu.com (jointly owned by NBC and News Corp). The original skit was posted online a month ago, and once again it wound up on YouTube. In an interview with the magazine, SRG analyst Kaan Vite said, "When something viral hits the social networks people clearly first go to YouTube to search and take it from there." 
